The RE Agent Podcast
Interviews with some of the most inspiring real estate agents and team leads in the industry and insights into what it takes to win as an agent today. Listen and learn from top performing agents/teams across North America as they share their wins, losses, lessons and stories.
Co-hosted by Vikram Deol (serial entrepreneur, realtor, & real estate coach) and Cody May (CEO of real estate marketing agency Sheridan St, author, & digital nomad).
The RE Agent Podcast
The #1 Reason Qualifying Prospects Is Ineffective In This Market - Vikram Deol - Ep 268
In this episode, Vikram challenges the conventional wisdom around qualifying prospects in real estate. He argues that many prospects are unaware of their own needs and that agents should focus on understanding buyer mindsets rather than simply qualifying them. Deol emphasizes the importance of providing a valuable experience for clients, highlighting the need for agents to demonstrate their unique value and expertise. He discusses the emotional challenges of buying a home and the responsibility agents have to guide their clients through the process with empathy and effective communication.
Here are the main takeaways:
- Qualifying prospects can be counterproductive.
- Agents should focus on understanding buyer mindsets.
- It's not about resources, but resourcefulness.
- Traveling is stressful; buying a home is too.
- Agents are often perceived as low-quality salespeople.
- Effective communication is key to connecting with prospects.
- Demonstrating value is more important than claims.
- Balancing different communication styles is essential.
- Agents must show their unique differences to prospects.
- Educating clients is crucial for building trust.
- Most agents don't need more leads; they need better conversion skills.
- The goal of a sales call should be to gather information, not just educate.
P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!
GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/
GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook
GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24
https://www.youtube.com/@thereagentpodcast
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Follow Cody May on Instagram: https://www.instagram.com/codmay/
Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/
Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments
